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North Castle Invests in Atkins

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By: Sean Moloughney

Editor, Nutraceuticals World

North Castle Partners, Greenwich, CT, along with its co-investors and certain management team members, has acquired a controlling interest in Atkins Nutritional Holdings, Inc. North Castle is a private equity firm focused exclusively on investments in consumer-driven product and service businesses that benefit from “Healthy Living and Aging” trends. Atkins markets nutrition bars and ready-to-drink shakes under its Atkins Advantage line, as well as better-for-you confectionary products under its Atkins Endulge line, as weight loss and lifestyle tools. North Castle managing director Lou Marinaccio said, “Atkins will benefit from substantial strategic and operational enhancements that we will bring by leveraging an extensive knowledge base and network from prior investments in similar nutrition industry leaders, including Naked Juice and EAS. Consequently, we are pleased to be partnering once again with Monty Sharma, former CEO of EAS and Naked Juice, who will become the CEO of Atkins, effective immediately.”

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